15 must-have features for your coaching website to convert visitors to clients.

15 must-have features for your coaching website to convert visitors to clients.

Whether you’re looking for your first client right out of your coaching Academy or you’re a seasoned pro ready to finally kick the champagne one-day dry toast cycle to the kerb, these tweaks and features will get you there.

The thing is right now there is a heck of a lot of competition online, there are over 2.2 million small businesses in Australia alone!
So it’s no wonder that the fresh faced enthusiasm kinda runs out after a while.

I remember when I first started Morris Bear, way back in 2008, I was caring for my mum and desperate for some pocket money. You see I wanted to buy my first car, and the budget that I had to work with left me looking at beat up, paint faded gree Excels!

So once I figured out that my inner nerd could help me I did what most entrepreneurs do, I started spamming every forum that I could think of, way back when Facebook groups didn’t exist. while a lot has changed (Facebook addictions, Retargeting pixels or being inundated with over 5000 advertising messages in a day!) a lot has still stayed the same, thankfully.

While a lot has changed (Facebook addictions, Retargeting pixels or being inundated with over 5000 advertising messages in a day!) a lot has still stayed the same, I know see tons of entrepreneurs not making the most of their own domain. You see if you’re getting traffic to your website but you’re not getting any bookings, you don’t have a traffic problem you have fundamental flaws in your website.

Over the last 9 years trends have come and gone, ways we work with clients has evolved and so has all the technology that is accessible (hello-sign I love you!) but these fundamentals have remained.

By implementing just one or two of these details to your coaching website you’ll be able to communicate your value far easier, interact with visitors to your site and ultimately improve your bottom line.

Without further adieu, here are 15 must have features to include on your coaching website.

  1. Professional headshots are a must!
    As a coach, you need to build instant rapport with your visitors, or you’re not going to have any clients baring their souls to you. So ditch the Saturday night selfie and invest in a quality photo. The bonus here is that it also boosts your profile for media requests and guest posts. One point to note: be realistic with your photo, if you wouldn’t be caught dead in a dress don’t don 8-inch stilettos and a bright pink skirt. Be real with your visitors – they’ll repay you in loyalty. It’s awkward but it’s a great idea to have your face front and center on your homepage – just like the front page of Morris Bear.
  2. Specific details of how you work.
    Either you offer personalized sessions or you’ve created a group program, make sure that you have a straightforward process (something like this how your website design works section). Especially in an intimate niche, your clients are wanting help, but that’s quite scary and the more information that you can provide the better.
  3. A clear message.
    I’m not going to lie this one has had me personally stumped for years. The basic definition is one sentence, value packed, easy to understand description of what you do. It’s tricky. But when you get it, you’ve got it. And it will make your marketing so much easier.
  4. Visible contact links AND a custom intake form.
    Every coach has a different method and process and so asking the exact questions that you need to discover before your first connection. This not only gives your clients a feel for everything you need as well as stopping the endless back and forth emails to book a session. Check out the website design application that I use here.
  5. Following from that, a booking calendar will revolutionize your entire practice!
    And I’m not exaggerating here. By setting your working hours you can work around your family, friends and workouts and your clients can find a time that suits them for exactly the same reasons. It also stops the back and forth conversations to determine time zones and getting it all wrong anyway. You can see this in action over here where I book all my website success sessions.
  6. A reason for all you’re doing.
    There is always an underlying reason for everything that you do. Maybe you’ve seen a friend or family member suffer, you’ve seen a dramatic change in your lifestyle or you’re wanting to support your family, it’s important to really dig into this. Once you realize your passion and the reason for starting your business everything becomes clearer, it also gives your visitors a common bond and a reason to trust you. If you haven’t seen Simon Sinek’s TED talk about your why you can open it in a new tab by clicking here)
  7. A personalized email address.
    This is a personal pet peeve of mine – and all of my website design clients get this first off the bat. If you have a domain name you can also have a matching email address. What looks more professional, [email protected] or [email protected]? Thought so! That one’s a no brainer – this should be included in your website hosting at no additional cost.
  8. Clear calls to action.
    People are basic. We like to know what to do next because we’re already making too many decisions daily. So it’s essential to make sure your clients can easily find the right information and contact you. You can do this by directing your clients through your website.
  9. An easy to follow journey. 
    Much like you can direct a guest in your home by having a front path to greet them, your website should have a clear path from finding your website, getting to know you and finally booking you. There’s obviously a few more stops involved but that’s the basics of it. This is insanely important to deliver an amazing experience for you clients, and one of those things that I totally geek out over. In fact, it’s an entire module in all of my website design packages.
  10. Social proof.
    Simply put, testimonials from previous or current clients. Perfect things to include are results they’ve seen or changes that have affected them. Wherever possible be sure to include a photo. This makes the quote more relatable and increases a client’s trust in you.
  11. Frequently asked questions.
    I’m sure there are a million questions that you answer over and over with each new client. The thing is how many visitors aren’t contacting you because they’re afraid to ask? By answering the most common questions on your website you can put your client’s mind at ease and encourage them to book a session.
  12. Analytics.
    What gets measured gets improved upon. By monitoring your website traffic you can find out information about your clients – including where your visitors live, if they’re viewing the site on a mobile or desktop computer, analytics will also give you info on what people are searching for when they get to your site so that you can create more and more content that keeps a steady flow of visitors coming to your site.
  13. Blog posts.
    I’m not saying you need to be posting every day – I’m not sure how anyone can manage that! But including timeless information in the form of a blog post, you’ll solidify your reputation and search engines will love you for it. Win-win! Your blog should be an extension of your website and be consistent with design. It’s a good idea to have a few posts ready to launch along with the rest of your website.
  14. Mobile ready design.
    It still shocks me that there are websites that aren’t user-friendly for mobile phones. Over 90% of internet users are browsing on their phone – if your website doesn’t allow your visitors to easily read the text, click buttons and get in touch with you you’re missing out on a huge piece of the pie. You’ll also be missing out on a lot of search engine traffic as Google is now punishing websites that aren’t mobile friendly. Read more about the Google mobile algorithm here.
  15. Super fast loading times.
    With the attention spans of goldfish were always looking for the quick fix and if your website is taking too long to load you’re missing out on traffic. Not only do your visitors expect a quick load time but so does Google. The world’s largest search engines main purpose is to provide the best resources for their readers, so if your competitor’s website loads twice as fast guess who’s site they’re recommending first. You guessed it. There are a number of ways to decrease the load time of your site, the main being your website host. Having a local website hosting company protecting your site will drastically improve the experience for local visitors.

Each of these elements will improve the conversions on your website, imagine what would happen if you were to create your website including all of these! You’d be flying.

So tell me, how many of these tactics are missing from your website? Let me know in the comments.

About the Author

Hi, I’m Emma and it’s my mission in life to help others launch, grow and nurture their dreams.  I’m the straight talking nerd that can take the vision for your business and complete the puzzle to getting your business online. When I’m not shooting photos or dancing you can find me playing with the latest gadgets and tools to make your business so much easier. I work with women all over the globe to create businesses that light them up and inspire others. You can connect with me on Facebook, Instagram and Pinterest.

Monthly Maintenance for Your WordPress Website + FREE Printable checklist

Monthly Maintenance for Your WordPress Website + FREE Printable checklist

So you’ve made the decision to use WordPress for your website. You’ve either slaved over DIY’ing your design and have spent months getting it perfect or you’ve handed over your hard earned cash to a WordPress website designer and you’re ecstatic with the results.

You’ve seen an increase in people visiting your website. You’re getting some fantastic compliments. And more than anything you’re making sales. Can I get a hallelujah?

WordPress is a phenomenal platform, I exclusively work with it because of the different types of sites that can be created with it, basically, if you’ve got an idea for an online business there is a WordPress plugin available to help you launch it. That’s pretty handy.

You might also like: 25 Business Ideas that you can build on a WordPress Website

But one of its greatest assets is also its greatest liability. WordPress is entirely Open Source – which means that hundreds of thousands of users are able to contribute and expand on the base functionality of it.

Simply put your website is the grand sum of many different coders, developers, and designers. And that is EPIC!

The downside to this is that not everyone is as keen to see (or do) good in the world and hackers and attackers can also access this code to try and access your site.

Now I bet you’re probably thinking but why would any one want to mess with my little website?

Basically, because they can. And they are.

It’s a test. A trial. A game if you will.

Thankfully, the wonderful world of WordPress is constantly evolving and when a security hole is exposed they are all very quick to jump on a fix and push it out to the community – thanks for all the hard work guys!

So, if they’re constantly pushing out updates why do I need to care?

The majority of websites (including WordPress websites that I build!) have automatic updates switched off by default so that there aren’t any issues with one part being updated and others not keeping up.

Wait, what? What does that mean?

When a major update is pushed out, there will usually be a delay for plugin creators and theme builders to be able to update and make sure that everything remains running smoothly.

That’s why I recommend doing all of your updates manually and in a specific order to ensure that your site remains secure.

By completing the updates for your theme, followed by your plugins and finally WordPress you can ensure that all of your plugins and theme are ready for the new format of WordPress. And still functions the same way.

I’ve created a checklist that walks you through the entire process, with prompts to update and even celebrate once you’re all done!

Click the image below to download your copy to print out and check all your monthly updates.

With big dreams + big action,

Em x

Keep your wordpress website secure quickly and easily with this printable monthly checklist.

About the Author

Hi, I'm Emma and it’s my mission in life to help others launch, grow and nurture their dreams.  I’m the straight talking nerd that can take the vision for your business and complete the puzzle to getting your business online. When I'm not shooting photos or dancing you can find me playing with the latest gadgets and tools to make your business so much easier. I work with women all over the globe to create businesses that light them up and inspire others. You can connect with me on Facebook, Instagram and Pinterest.

What does a WordPress E-Course Look Like?

What does a WordPress E-Course Look Like?

If you’ve been looking into launching your first or millionth online course you’ve no doubt seen the vast array of different plugins, programs and websites that will help you to do just that.

You’ve probably also discovered that it’s far more complicated than you realise. And not to mention pricey!
What if I told you that you could simply run your online course on your #Wordpress website? Would you think I was crazy? Or would you be open to checking it out?
I’ve just launched an amazing course with The Additive Free Pantry and I’ve got to say, it’s looking pretty spiffy on WordPress!
The entire course and sales page were created from scratch in a new install of WordPress and designed by Morris Bear. The entire process is automated and allows Tanya the freedom to promote the course without the stress of tech headaches and login disasters that were previously happening.
This was a super fun project to work on and I’d love to give you a bit of a tour behind the screens in the video below to see the potential in using WordPress for your next online course.

If adding an online course to your services has been on your mind, WordPress is a fantastic option. The choices of content and layout are almost endless which can make your online course really stand out.

Not sure where to start with offering an online course? I’ve put together 20+ types of content that can be used to create your signature course.

I’d love to know what type of course you’re wanting to launch, let me know in the comments below.

With big dreams + big action,
Em x

About the Author

Hi, I'm Emma and it’s my mission in life to help others launch, grow and nurture their dreams.  I’m the straight talking nerd that can take the vision for your business and complete the puzzle to getting your business online. When I'm not shooting photos or dancing you can find me playing with the latest gadgets and tools to make your business so much easier. I work with women all over the globe to create businesses that light them up and inspire others. You can connect with me on Facebook, Instagram and Pinterest.

25 businesses ideas that you can build with a WordPress Website

25 businesses ideas that you can build with a WordPress Website

I have seen this post a million times within Facebook groups that I’m a part of.

What platform should I be using for my website? Which website builder should I use? What are you using to host your online course?

They’re all valid questions but it really pisses me off when I see the answers becoming pure promo! One original poster just left the conversation in the last post I saw because it became a downright war over SquareSpace vs. WordPress. The problem is no one actually helped the poster out.

So here goes.

Here are 25 things that you can do on your WordPress website without having to setup a second or third or fourth website.

Let’s keep it simple.

1. Blog
2. Sell your services
3. Sell physical products
4. Sell digital products
5. Collect email subscribers
6. Host a webinar
7. Run and online course.
8. Create a landing page
9. Hide your site or put it in “holiday” mode
10. Manage your customers
11. Manage your projects
12. Set up a funnel
13. Host a giveaway
14. Keep blogging – endlessly
15. Add content upgrades
16. Build a networking site
17. Run a quiz
18. Host an auction
19. Build a resource library
20. Sell tickets to your events
21. Book your coaching sessions automatically
22. Host a masterclass
23. Sell customised websites
24. Host a forum
25. Private client photo galleries

If you’re a coach or consultant looking to expand your reach and grow your business, I have the perfect solution for you. Elevate your Online Presence will take you from website shame to slaying in just 12 weeks. Registrations are open for February 2017 launches so if you’ve been thinking about upping your online game let’s chat.

About the Author

Hi, I'm Emma and it’s my mission in life to help others launch, grow and nurture their dreams.  I’m the straight talking nerd that can take the vision for your business and complete the puzzle to getting your business online. When I'm not shooting photos or dancing you can find me playing with the latest gadgets and tools to make your business so much easier. I work with women all over the globe to create businesses that light them up and inspire others. You can connect with me on Facebook, Instagram and Pinterest.

How to remove a background from images using Photoshop

How to remove a background from images using Photoshop

A picture tells a thousand words, but sometimes the background is so distracting it takes away all the impact of your subject.

Imagine you’re selling gorgeous wedding cakes online and you want to show off the latest creations from your bakery. You upload a photo taken at your last wedding – a big Jewish affair and the cake was stunning! The only trouble is when you took the photo you didn’t notice that grandma was asleep in the chair behind the cake. Your portfolio photo is not so gorgeous now because all anyone is commenting on is grandma nanna-napping!

In order to save your photo and use it on your new website, you can easily remove the background in Photoshop.

In the video below I show you how I edit images in Photoshop to remove a background. There are a few tools available but my favourite is hands down the Background Eraser! It adapts to your photo to easily remove a background from any image.

If you’re stuck for time and you don’t want to edit each image individually, I highly recommend BoxBrownie (https://www.boxbrownie.com) for a small fee you can have the background removed from any image without having to touch Photoshop! I’ve personally used BoxBrownie for a few edits and was super happy with the results.

About the Author

Hi, I'm Emma and it’s my mission in life to help others launch, grow and nurture their dreams.  I’m the straight talking nerd that can take the vision for your business and complete the puzzle to getting your business online. When I'm not shooting photos or dancing you can find me playing with the latest gadgets and tools to make your business so much easier. I work with women all over the globe to create businesses that light them up and inspire others. You can connect with me on Facebook, Instagram and Pinterest.

Nice to meet you!

Hi, I’m Em!

The Creative Director, full-time nerd and conversion curious website designer at Morris Bear Digital.

Over the past 10 years I’ve worked with amazing women and created hundreds of online businesses, here you’ll find my thoughts, findings and useful tips to grow your online business!