What does a WordPress E-Course Look Like?

If you’ve been looking into launching your first or millionth online course you’ve no doubt seen the vast array of different plugins, programs and websites that will help you to do just that.

You’ve probably also discovered that it’s far more complicated than you realise. And not to mention pricey!
What if I told you that you could simply run your online course on your #Wordpress website? Would you think I was crazy? Or would you be open to checking it out?
I’ve just launched an amazing course with The Additive Free Pantry (check it out at www.thepantryrescue.com) and I’ve got to say, it’s looking pretty spiffy on WordPress!
The entire course and sales page were created from scratch in a new install of WordPress and designed by Morris Bear. The entire process is automated and allows Tanya the freedom to promote the course without the stress of tech headaches and login disasters that were previously happening.
This was a super fun project to work on and I’d love to give you a bit of a tour behind the screens in the video below to see the potential in using WordPress for your next online course.

If adding an online course to your services has been on your mind, WordPress is a fantastic option. The choices of content and layout are almost endless which can make your online course really stand out.

Not sure where to start with offering an online course? I’ve put together 20+ types of content that can be used to create your signature course.

I’d love to know what type of course you’re wanting to launch, let me know in the comments below.

With big dreams + big action,
Em x

Keep Reading….

What does a WordPress E-Course Look Like?

If you've been looking into launching your first or millionth online course you've no doubt seen the vast array of different plugins, programs and websites that will help you to do just that. You've probably also discovered that it's far more complicated than you...

25 Things your WordPress website can do that you may not know about

I have seen this post a million times within Facebook groups that I'm a part of. What platform should I be using for my website? Which website builder should I use? What are you using to host your online course? They're all valid questions but it really pisses me off...

How to remove a background from images using Photoshop

A picture tells a thousand words, but sometimes the background is so distracting it takes away all the impact of your subject. Imagine you're selling gorgeous wedding cakes online and you want to show off the latest creations from your bakery. You upload a photo taken...

About the Author

Hi, I'm Emma and it’s my mission in life to help others launch, grow and nurture their dreams.  I’m the straight talking nerd that can take the vision for your business and complete the puzzle to getting your business online. When I'm not shooting photos or dancing you can find me playing with the latest gadgets and tools to make your business so much easier. I work with women all over the globe to create businesses that light them up and inspire others. You can connect with me on Facebook, Instagram and Pinterest.

25 Things your WordPress website can do that you may not know about

I have seen this post a million times within Facebook groups that I’m a part of.

What platform should I be using for my website? Which website builder should I use? What are you using to host your online course?

They’re all valid questions but it really pisses me off when I see the answers becoming pure promo! One original poster just left the conversation in the last post I saw because it became a downright war over SquareSpace vs. WordPress. The problem is no one actually helped the poster out.

So here goes.

Here are 25 things that you can do on your WordPress website without having to setup a second or third or fourth website.

Let’s keep it simple.

1. Blog
2. Sell your services
3. Sell physical products
4. Sell digital products
5. Collect email subscribers
6. Host a webinar
7. Run and online course.
8. Create a landing page
9. Hide your site or put it in “holiday” mode
10. Manage your customers
11. Manage your projects
12. Set up a funnel
13. Host a giveaway
14. Keep blogging – endlessly
15. Add content upgrades
16. Build a networking site
17. Run a quiz
18. Host an auction
19. Build a resource library
20. Sell tickets to your events
21. Book your coaching sessions automatically
22. Host a masterclass
23. Sell customised websites
24. Host a forum
25. Private client photo galleries

If you’re a coach or consultant looking to expand your reach and grow your business, I have the perfect solution for you. Elevate your Online Presence will take you from website shame to slaying in just 12 weeks. Registrations are open for February 2017 launches so if you’ve been thinking about upping your online game let’s chat.

Keep Reading….

What does a WordPress E-Course Look Like?

If you've been looking into launching your first or millionth online course you've no doubt seen the vast array of different plugins, programs and websites that will help you to do just that. You've probably also discovered that it's far more complicated than you...

25 Things your WordPress website can do that you may not know about

I have seen this post a million times within Facebook groups that I'm a part of. What platform should I be using for my website? Which website builder should I use? What are you using to host your online course? They're all valid questions but it really pisses me off...

How to remove a background from images using Photoshop

A picture tells a thousand words, but sometimes the background is so distracting it takes away all the impact of your subject. Imagine you're selling gorgeous wedding cakes online and you want to show off the latest creations from your bakery. You upload a photo taken...

About the Author

Hi, I'm Emma and it’s my mission in life to help others launch, grow and nurture their dreams.  I’m the straight talking nerd that can take the vision for your business and complete the puzzle to getting your business online. When I'm not shooting photos or dancing you can find me playing with the latest gadgets and tools to make your business so much easier. I work with women all over the globe to create businesses that light them up and inspire others. You can connect with me on Facebook, Instagram and Pinterest.

How to remove a background from images using Photoshop

A picture tells a thousand words, but sometimes the background is so distracting it takes away all the impact of your subject.

Imagine you’re selling gorgeous wedding cakes online and you want to show off the latest creations from your bakery. You upload a photo taken at your last wedding – a big Jewish affair and the cake was stunning! The only trouble is when you took the photo you didn’t notice that grandma was asleep in the chair behind the cake. Your portfolio photo is not so gorgeous now because all anyone is commenting on is grandma nanna-napping!

In order to save your photo and use it on your new website, you can easily remove the background in Photoshop.

In the video below I show you how I edit images in Photoshop to remove a background. There are a few tools available but my favourite is hands down the Background Eraser! It adapts to your photo to easily remove a background from any image.

If you’re stuck for time and you don’t want to edit each image individually, I highly recommend BoxBrownie (https://www.boxbrownie.com) for a small fee you can have the background removed from any image without having to touch Photoshop! I’ve personally used BoxBrownie for a few edits and was super happy with the results.

Keep Reading….

What does a WordPress E-Course Look Like?

If you've been looking into launching your first or millionth online course you've no doubt seen the vast array of different plugins, programs and websites that will help you to do just that. You've probably also discovered that it's far more complicated than you...

25 Things your WordPress website can do that you may not know about

I have seen this post a million times within Facebook groups that I'm a part of. What platform should I be using for my website? Which website builder should I use? What are you using to host your online course? They're all valid questions but it really pisses me off...

How to remove a background from images using Photoshop

A picture tells a thousand words, but sometimes the background is so distracting it takes away all the impact of your subject. Imagine you're selling gorgeous wedding cakes online and you want to show off the latest creations from your bakery. You upload a photo taken...

About the Author

Hi, I'm Emma and it’s my mission in life to help others launch, grow and nurture their dreams.  I’m the straight talking nerd that can take the vision for your business and complete the puzzle to getting your business online. When I'm not shooting photos or dancing you can find me playing with the latest gadgets and tools to make your business so much easier. I work with women all over the globe to create businesses that light them up and inspire others. You can connect with me on Facebook, Instagram and Pinterest.

11 Awesome Apps that will change your business (For the better!)

iphone-apps-for-your-business

I am a little addicted to my iPhone and there are so many things (other than Candy Crush) that I can get done on my phone.

If I’m out and about and have a tech emergency in most cases I can fix it right then and there.

I have a heap of apps that I use on a daily basis that make my business and the 101 jobs that I have to do simple and easy. I can also finish some jobs on the couch which is a bonus. These apps aren’t just for website coding or development and can be useful to streamline any business.

I’m going to start with the obvious here:
1. Facebook pages – I can manage many accounts and check notifications and messages. I can also keep up with conversations in the comments which is super important. You can check out my Facebook page here.

2. Instagram – This one is my happy place. I use Instagram all the time and you’ll also see me posting behind the scenes and personal updates. Being a visual person I love that I can get a dose of creative inspiration on the go. I also love the new “based on” suggestions that share things that I might love. You can find me on Instagram here.

3. Twitter – I go back and forth on Twitter. Sometimes I love it, other times not so much. It is a fantastic resource for connection and trending topics and I have no doubt that I don’t use it to it’s full potential! You can follow me here.

4. Pinterest – Another visual platform and another that I don’t think I use to it’s full advantage but I love Pinterest. I not only collect blog post ideas, design inspiration but I also use it as my online vision board. I was amused last year when my office looked a lot like my Pinterest board.

There are a few apps that I use that also keep my ideas and workflow running on the move:

5. Gmail – Last year I switched all my emails over to Gmail and have not looked back. All my email accounts are now managed in the one place and I can archive important emails for later use. I can access all my emails from anywhere with an internet connection so I’ll never get stuck again.

6. WordPress – My website and many others that I build use WordPress because it’s so darn easy to use and update. It’s also super simple to manage my blog while I’m out and about. Now when I have an idea for a blog post I can open the app on my phone and it will update on my website in real time. A must have for any WordPress blogger.

7. Evernote – This is another that I go back and forth on. Evernote allows you to store images, notes, links and thoughts just like an online notebook. I use this quite often when I am putting together a list post or roundup for my blog. I can keep all the details together in one place and put it all together once I am on my computer.

8. Wordswag – I’m giving away secrets here! Wordswag creates fantastic looking quotes and inspirational images at the touch of a button. Use your own images and text or use one of the many available from the app. The opportunities are endless here. $3.49 well spent!

I’m a big believer that you never stop learning. While I love a great book – that’ll be another post! These are some of my favourite learning apps.

9. Kindle – My sister got me stuck on Kindle, you can download any book straight from Amazon to read on your phone or tablet straight away. I recently read an entire book (The Big Leap by Gay Hendricks) while I waited for my car to receive new tyres! My phone is definitely easier to pack in to my hand bag for reading on the go.

10. Podcasts – What’s even better is this app is already on your iPhone. There are so many podcasts available nowadays with some fascinating content. On my hit list recently are; Lady Business Radio with Jessica Kupferman, Hit the Mic with Stacey Harris and Off the Charts with Nathalie Lussier. I also love me a bit of Zig Zigglar. These are perfect when I go for my walks as my brain starts ticking over without distracting me. Times like these it’s also handy to use the voice recorder app to track your thoughts!

11. Udemy – Online Training that’s quick, affordable and really cool! You can learn so much on Udemy. I’ve done design classes, coding classes, hand lettering and even photography. Most of the classes are video and you can watch them step by step on your phone. You could even do a cooking class in the kitchen!

These are just a few of the apps that I use everyday for business. What are you favourites? Do you have a must have app that I need to check out? I’d love to hear all about it in the comments below.

If you know someone who could use some simplification or streamlining for their business I’d love for you to share this post with them.

Until next time,

em1

Is your website wasting your time? 5 tasks your website should be managing for you

In today’s crazy world we’ve become all about hustle. Glorifying busy and going bigger and better at any cost. Unfortunately for most of us – myself included – that means burnout, illness and generally loathing the business we’ve created.

After 8 years running Morris bear and 15 years being self-employed I got hit with over 100 blood clots scattered throughout my legs and lungs. At 30 years of age, I was being told that I was on the brink of a heart attack and lucky to be in the hospital. That’s scary stuff to hear, and it certainly pricked my ears up. I had been “hustling” my little butt off. Running a successful business full time, running to stay fit and healthy (that worked out well!) and running a household. Side note here to all the work from home, stay at home mums and mums in general – you’re all super women!

I’d been running all the way to the hospital.

I was working with some amazing clients at the time who were understanding of delays in building their websites. But I knew that something needed to change.

In the last 3 years, I’ve made a lot of changes to the way I work. Bringing in systems and processes that take a lot of mundane tasks off my plate and give me time to meditate, do yoga and look after myself. I’ve even cleared all of the blood clots in my body and have gotten off all medication.

I’ve rounded up some of my favourite ways to make your website work for you.Schedule your calls.

1.Schedule your calls.

Do you book in consult calls or appointments with clients? I work on one of the largest investments you’ll ever make in your business and having time for a “chemistry call” is essential to my onboarding.

This chat is over Skype and working remotely, I regularly speak to women from all over the world and in different time zones.

Normally this would involve a tonne of emails back and forth comparing times and almost always resulting in one of us being an hour early.

That’s all a thing of the past now.

After you’ve requested a quote you’re taken to Bookly – my online calendar. It’s linked to my google calendar so I get notified of appointments on my phone and computer. It’s preset with available days and times so that I can have dedicated coding days and give your business my focused attention. And it calculates time zones automatically!! Life saver! It also cuts out those never-ending “does 3 pm work for you” emails.

2. Sell your products.

Last year I put together a training day on How to Master Mailchimp.

The feedback I received from the free training was phenomenal and I transferred this into a workshop that you could purchase through my website.

The sales are completely automatic and users are given immediate access to the video and slide download. Let me tell you Random ca-ching notifications from PayPal and  automatic payments are the most fun!

Is there a workshop /product or service that you could be selling through your website?

3. Email marketing.

While this one is not entirely on my website I felt it needed to be here for so many reasons.

I use Mailchimp for all of my email marketing, while the letters that I send are sporadic and left for when I get super excited about something my Mailchimp is always taking care of me in the background.

When you sign up to receive any of the free downloads on my site (Like the Launch your dream website checklist) you are automatically filtered to Mailchimp where you’ll start receiving a series of welcome emails to get to know you and to share other posts or information that will be helpful for where you’re at in business.

You may have found my page from anywhere on the Internet and these welcome emails are a fantastic way to introduce myself and share my knowledge and passion for building hustle free businesses.

It also offers you a chance to jump on a call with me and get some serious strategy tailored for your business, which builds a like, know and trust factor and breaks down some of the barriers to working with me.

4. Building rapport.

This for me is one of an essential element of any online business.

Building the same relationships you can have if someone was to walk into your bricks and mortar store.

In person you can speak to someone, get a feel for their personality and create a connection. If you love the service you’re more likely to drive out of your way for that handcrafted coffee than going to the drive thru.

Online that’s harder to come by, sure reading blogs and stalking social media (Check out Instagram to watch the behind the scenes of my upcoming launch!) are a great start but how do you seal the deal.

That’s why I love videos – stay tuned for more of these to pop up! Not only do you get to hear my best Aussie accent but you also get a feeling of connection and trust. You start to know how I operate and whether working with me would be a good fit.

Now with the added bonus of Facebook live, Instagram stores and snap chat you can be doing video’s for your business from your mobile phone!

5. Client onboarding.

From the first initial quote request through to launching your hustle free website the steps are the same for each client that I work with.

This not only gives me direction for what I need to be doing each day but also gives my clients reassurance in what’s happening behind the scenes on their project.

The trick here is that anything that you do more than 5 times can be automated.

So for example when you request a quote through my site you will automatically receive an email from 17Hats (life changing!).

This program is basically a “virtual” virtual assistant and can keep you on track so of course I’ve personalized it all and you’ll actually get an email from Morris (meet morris bear!) it thanks you, let’s you know I’ve received your email and also gives you a welcome packet that has a bit more info on how I work, it then refers you back to bookly to set up a chemistry call. Pretty neat huh?

The coolest part is that it also formulates my quotes and follow-ups, sends out contracts and automatically breaks down payments to send invoices!

All up this is saving me a tonne of manual work that I was previously doing every time I received a quote request!

By thinking about the overall picture of how I work with clients and stepping through the entire process, I’ve not only made it easier for clients to get in touch with me but it’s saving me hours each week – enough that I now have 3 day weekends each week.

Ensure customers can find your website – Five tips to reach them today

You’ve set up your lovely new website, you’ve taken beautiful photos of your work, set up your social media account and then crickets! Not a soul to be seen, not a sale to be made.

Why can’t your customers find your website?

This is a common problem when setting up your website but this fate can be avoided with a few quick tricks and tips to make sure that your website is being seen.

But how do your customers find you? The most common place is search engines but you’ll need to play their games and follow their rules to make sure that your website can be found.

This is part two of a series of posts about getting your website seen by your customers – if you missed part one pop on over for a good read.

When first launching your website it is common to think that the minute you hit launch you’ll automatically be showing in searches for your website and brand name. Unfortunately its not always that easy and search engines are quite tight lipped about the whole process so it does become a hit and miss affair.

The good news is that there are some rules that you can follow to help get your site found quicker!

1. Add your site to Google webmaster tools and submit your sitemap

Google has provided some awesome websmaster tools that you can use to push your site into view – it’s free to sign up here and it’s quite simple to use which is an added bonus! There is a step by step walk through available online and it shouldn’t take more than 15 – 20 minutes. Once your site is added you will be able to see the pages that are currently in google and how to add or modify them. You will also need to upload a sitemap that lists all of the pages contained in your website, there are a number of generators available online for free and uploading can be done in your google webmaster tools account.

2. Link from other pages to your website.

By linking your website from other pages such as facebook, business directories, your email signature etc. you are encouraging serach engines to follow the links. The slowest part of being found in my experience is always getting listed initially, while submitting your sitemap will do this you will need to wait in line to be found. By encouraging these links from your social media accounts etc you can take advantage of the search engines that are already indexing. In a lot of cases this can speed up the initial search substantially.

3. Publicise your website

Websites are tricky and as such its a great idea to make sure that you are not only sharing the love about your website online but also off line. Does your child’s school have a newsletter? Are you taking part in promotions and local events? By making your business visible locally you are also encouraging a new wave of viewers to your site. Make sure that you have business cards or calling cards with your name and website address for offline friends to find you.

4. Use your mailing list

If you haven’t already signed up for Mailchimp or an alternative newsletter provider I suggest you go and do that now (It’s ok I’ll wait) because your mailing list is a huge resource for you and in most cases it’s free to use and send emails (until you have a mega mailing list anyway). These are your loyal friends and people who have given you their email address to allow you to make contact, this is a phenomenal sign of trust and should not be abused and should also not be ignored. By encouraging potential customers to access your website you are in turn showing search engines that your site is relevant and popular. Google is big on that! Keep your content relevant and not spammy and your followers will love you.

Need some help with Mailchimp? Register for our free live workshop Mailchimp made really Easy! Join me live for a in depth walk through that will not only get you setup simply but looking legit with your email marketing. Click here to register now.

5. Use the free tools available to you

There are a number of tools available on the internet to help your website get found online and for Morris Bear customers these are provided right on your dashboard! Once logged in to cPanel you can find a range of search engine submission tools to get you listed and have your website shared amongst search engines. Simply click through the SEO and Marketing tools to take advantage of these additional features.

While researching SEO and Search Engine Optimisation I’ve begun to understand that there is so much more to it than that, SEO is only one of the pieces of a larger puzzle and while incredibly important there are a number of other factors that you need to take advantage of to ensure that your business is using your website to drive more sales and enquiries.

So I’ll be taking a tangent on our SEO series and also building in other ways to market your business and grow your bottom line, if you’d like to be notified of the next post be sure to sign up to receive newsletters from me below. Not only will you receive all the latest update direct to your email address but you’ll also receive The Insiders Guide to Getting Online.

Until next time,

em1

Raggedy Eve Responsive Website Launch

I am so excited to share some details of my latest website launch, Raggedy Eve, with you.

Morris Bear Digital launched the original Raggedy Eve website around 2 years ago, and as a brand new business our previous e-Commerce software BearCart was more than enough to get Hayley online and start selling. As a powerhouse marketer though she quickly grew the brand to mammoth proportions boasting over 13K followers on Instagram and it was clear that the website was just not cutting it any more.

In comes WooCommerce, this is now our platform of choice and all Morris Bear Digital websites are created on the WordPress framework making it easier than ever to evolve your business as you grow. WordPress allows us to create websites that are easy to update and manage along with the almost limitless room for growth.

raggedyeve

In this revised edition of Raggedy Eve we’ve kept the original design created by Design & PR girl and modified the layout to work across all mobile devices and tablets for easy shopping, but the main differences you won’t even see.

Included within the Raggedy Eve website launch are:

  • An easy inventory system with quick product management.
  • Lay-by for bulky purchases – to cut down on buyer hesitation with large purchases.
  • Pre-Order items – this has been very popular with Raggedy Eve as her 13K followers love to shop items before they’re ready for shipping.
  • Mobile friendly navigation, layout and most importantly checkout.
  • Quick load times and stable backend.

 

#behindthescreens with Denise Duffield-Thomas

Denise shows you how to flex your money manifestation muscles and up level your life and bank account. Sounds pretty good doesn’t it? You can find out more about the lucky bitch bootcamp over here.

I found about Denise Duffield-Thomas quite a few years ago and last year became a “Lucky Bitch” taking part in her amazing Money Bootcamp. The community that she has created within the bootcamp is one of the most supportive and engaged that I have ever seen. The woman is pure gold! But with a new baby (just check out Denise’s Instagram account to meet the gorgeous Willow!) and so much going on how does she manage to make it all work?

I recently got the opportunity to interview Denise to find out just that … Don’t even get me started how long I’ve been procrastinating on this interview, talk about an upper limit problem! (Side note: read the big leap it’s one of my top reading recommendations!)

behindthescreens-ddt

Tell us a little bit about yourself and your business

I’m the CEO of www.LuckyBitch.com and I help entrepreneurial women release their money blocks so they can charge more, serve more and have way more fun in their business.

I’m Australian but have travelled all over the world and I don’t feel tethered to any particular country. I joke that I live on Facebook rather than in any one geographical area. My hubby is English and we have a new baby, Willow.

Family day at the petting zoo. Are you having a nice weekend?

A photo posted by Denise Duffield-Thomas (@denisedt) on

 

Why did you decide to work for yourself?

I have ALWAYS wanted to work for myself, before I even knew what that meant. When I was a kid, I had a dream of having my own office with a fancy typewriter. I also thought it meant wearing a suit with massive shoulder pads.

In reality, working for myself in 2014 means working between my phone, laptop and iMac, wearing yoga pants and sporting baby drool on my shoulders.

I’ve tried to live my life by three desires – freedom, adventure and abundance. No job could ever give me all three so I created it for myself.

What was your biggest fear (if any) that you had when starting your business?

I was always terrified that I wasn’t good enough, and that people would call me out for being a fraud.

But your dreams HAVE to be bigger than your fears. Each week, I put out a blog post that I was sure was terrible but I did it anyway because I knew it was a stepping stone. My first websites were pretty crap but again, I knew that I had to start before I was perfect, or I’d never start at all.

What does a typical day in your life/business look like?

I’m up early with the baby and if I’m lucky, my hubby takes her for a walk while I sleep in. Every morning without fail, I catch up on gossip on www.LaineyGossip.com before I do any work!

Then I check in with the members of my Lucky Bitch Money Bootcamp in our private Facebook group, to give some encouragement or advice. Sometimes I’m in my office at my big iMac, and other times I’m tapping away on my phone while I feed Willow. My phone is pretty indispensable these days for business. I use mainly Facebook, Instagram, Kindle and the Infusionsoft App.

Timezones are tricky as my Bootcampers are from all over the world. If I hang out in the group first thing, then it covers most timezones – afternoon in the States and late evening in the UK. It’s also a pretty active group, so they don’t rely on me to answer questions, they support each other, but I like to check in and say hi every day.

I have a part time Nanny who looks after Willow while I have Skype meetings with my assistant. Because my business is largely automated and my course is completely online, work these days means adding content to my social media queue, deciding yes/no on interview requests and planning ahead for blog content. I don’t get many emails because they route via my assistant – probably one of the most productive things I’ve done for my business. Once a week I’ll do the intro for our newsletter and send it to her with a picture.

Every day I track my income – one of the things I recommend my students do – as it gets me focused on doing income producing activities.

Lunch time I eat the same thing every day, homemade chicken and veg soup batch made by our Nanny – I used to be terrible at remembering to eat during the day, so it’s great for my productivity and energy. I also throw a meal in the slow cooker for dinner – I often freeze the ingredients in batches ready to go to save time.

In the afternoons, I play with Willow while property renovation shows play in the background (I’m considering building a property empire). My phone is handy to check Facebook. She’s not a great sleeper by herself during the day, so she might have an afternoon nap on me. It’s a good time to sit and think about my goals or new things I want to implement in my business. When I get a new idea for a blog post or book chapter, I’ll make a note on my phone.

Hubby comes home and I usually switch off work. If I spend too long at the computer at night, I can’t sleep. We usually have dinner and then start watching one of our TV series. We binge watch a new series every few weeks. We’re usually buggered by 9:30 and head to bed. Overnight when Willow is up for night feeds, I either play Candy Crush on my phone (to stay awake) or check in with my Bootcampers.

Great lunch at the Lucky Hotel. #notsponsored #Iwish #wouldtotallyblogforfreefood #callme

A photo posted by Denise Duffield-Thomas (@denisedt) on

 

Do you have a five year plan for you business? If yes would you like to share?

It’s not set in stone, but I definitely have a long term business plan. When you know what’s coming in the future, it takes out all the pressure to do everything in one year – you know you have time to build and to compound your results.

This year has been all about setting up good systems and being inwardly focused. For example, my assistant now reads all of my email and we have set up responses to frequently asked questions. I’ve also batched video content six months in advance, so we have a system to take the raw video into blog content, and how that feeds into the newsletter. I wanted this year to be really stress-free but still profitable.

In fact, it’s been the most profitable yet because having a baby forced me to be way more productive and to put in place systems that I should have done anyway. I’ve become more of the CEO now.

Next year will be about reaching out and becoming more visible, and having a bigger outward focus. At the moment, my newsletter list goes out to over 23,000 women, but I want to expand that to 100,000 over the next two years. That’s going to mean uplevelling my image and branding.

Year 3 will be about creating more products or updating my current ones. Year 4 is going to be about writing new books. Year 5 – who knows at this stage?!

What are your top three tips for anyone wanting to start their own business?

Nobody can create your ideal life but you - #behindthescreens interview with Denise Duffield-Thomas of www.LuckyBitch.com

 

Nobody can create your ideal life but you. Starting a business gives you the freedom and flexibility that you can’t find in the average job – and in terms of income – the sky is the limit.

Click to Tweet: Nobody can create your ideal life but you – #behindthescreens interview with @denisedt -http://snip.ly/To2b

1. Start now. The idea doesn’t have to be perfect. Most people have a starter business (or three).

2. Surround yourself with people who are heading in the same direction. Nobody can have an opinion on your business unless they are successful in the same area.

3. Spend some time working on your blocks – in particular your money blocks – at the same time as taking action towards your business. Fear is going to come up – it’s normal and inevitable as you do something different but focus on that big dream and don’t let anything derail you.

I would like to say a massive thank you to Denise for taking the time to share her thoughts on starting your own business and how she manages a full time “JOB” and her family.

If you’re keen to learn more about Denise’s Lucky Bitch money bootcamp be sure to click over to www.LuckyBitch.com

 

With big dreams & big action,
em

What is SEO and why should I care?

what is seo

Welcome to the first instalment of #geekspeak! I’ll be explaining in plain English some of the most common website terms that you’re likely to hear when searching for a website designer. It’s my hope that by sharing my knowledge (and my disgust for bamboozling clients!) that you’ll be armed with the knowledge to understand exactly what is in your website design package.

SEO is one saying that I know I use a lot.

So what is SEO?

Put simply SEO is short Search Engine Optimization.

The process of search engine optimization ensures that your website is found by all the major search engines including Google and yahoo. What use is a gorgeous website design if none of your customers can find you?

There is A LOT of aspects involved within optimizing your website design and learning every single one would take quite a long time!

So we’re going to take it but by bit! Firstly how can you optimize individual pages on your website?

The graphic below shows the data that you can complete to help search engines out. Here’s the kicker though… You need to stop thinking like the owner of your business and start thinking like your dream customer.

(Haven’t worked out who your dream customer is yet? Check out this post here!)

As the owner of your business you know the ins and outs of what you do and you’ll commonly use technical terms and jargon. But how does your customer search for you? Do they use the same language? Are you part of a wider industry?

For example: I work with a lot of graphic designers and develop their websites. While a graphic designer might go looking for a website developer a lot of my end clients don’t realise there is a difference between a website designer and a website developer. Did you? Read up about what makes us different here!

So for my terms I will use website designer instead of website developer as it gives me a more direct audience.

For retail stores this can be brands that your store stocks, individual products or local based products.

For service businesses this could be the result your clients are hoping to achieve, your local area, individual services or specialities that you offer.

What would be the search terms your customers would be looking for? I’d love to hear your thoughts in the comments below. 

Until next time,

em

Is your website Mobile Friendly? Google Updates are coming!

There has been a lot of chatter recently about Google making changes to their search algorithm.

As of April 21 (changes will be rolled out over a week or so), Google will be penalising websites that are not mobile-friendly.

Wikipedia suggests that responsive website design is:

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones)

There are lots of different opinions about mobile apps vs. responsive that I could go into here – it’s a massive deal and there is so much to cover so I’m going to leave it alone for this post but the video below does go into some detail about the options and what the difference is.

Along with this quick video, I’ll also be doing a Q + A session on Facebook on Monday afternoon at 4:30pm AEST to answer any specific questions that you may have about the changes and what your website needs.

Here are a few links mentioned in the video – it’s a good idea to pull out your smart phone and check these sites out for yourself to see the differences.

Responsive website designs:

Mobile app designs:

Test your own website:

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About the Author

Hi, I'm Emma and it’s my mission in life to help others launch, grow and nurture their dreams.  I’m the straight talking nerd that can take the vision for your business and complete the puzzle to getting your business online. When I'm not shooting photos or dancing you can find me playing with the latest gadgets and tools to make your business so much easier. I work with women all over the globe to create businesses that light them up and inspire others. You can connect with me on Facebook, Instagram and Pinterest.

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