Are you ready to take your business full-time? In just 15 minutes, I’ll break down the three steps you need to create a website that converts clicks to clients.
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The quickest and easiest way to ensure you’re booking high-end clients is to present yourself legitimately online. The best way to do that is to have a professional website. But a professional website is more than just choosing between Squarespace, Showit, or Wix. It’s about the foundations of your online presence and how you can use that to stand out as an authority, raise your rates, and sell your services consistently.
I’m Em Winch, the creator of the Clicks to Clients formula. I’ve been helping people just like you for the last 14 years to launch, grow, and scale successful online businesses. I’ve been booked out for the past 14 years, so I know a thing or two about getting clients online, and I’m here to help you do the same.
The first step is all about your bankable brand. Your bankable brand is more than just your colours and your logo. It’s about making your brand attract and resonate with your ideal clients. So before you can start, you need to know who those clients are.
The second step is creating a simple site that sells. Having a website is still crucial in 2024. In fact, 70% of clients will still Google you even after they see a paid ad. Most people will click a link and then go to the top of that window, move the rest of the URL, and go back to your homepage. This is why having a professional and well-structured website is so important.
Creating a simple site that sells is less complicated than it seems. You need 10 essential pages: a home page, an about page, a work with me page, a contact page, a landing page, a privacy policy, terms and conditions, a thank you page, and a sales page.
The third step is setting up a simple sales machine. This involves creating a lead magnet, something that your clients need before they work with you, and connecting it to an email system. You also need a nurture sequence of 4-5 emails that automatically follow up with a potential client, a thank you page, and an invite to connect with you.
Starting with these foundations, you can then grow and scale your online business. The biggest misconception I see on the Internet is that selling digital products is so simple. If you are just starting, find something that you are exceptionally good at, that you can offer as a service. This is going to be your easiest way to those consistent 2-5K months.
Remember, it all starts with these foundations, and then you can grow from there. If you want more details about the content that goes onto your website, be sure to take a look at The Conversion Optimised Coaching Website Planner. It’s a game-changer for writing your website from the ground up.
So, are you ready to create a website that converts clicks to clients? Start with the FREE masterclass How to Launch a Site that Sells Your Services Consistently – without a huge social following or spending thousands per month!
