Whether you’re selling products or selling your services the one thing that you need is more clients or customers.
But not all websites are built to turn clicks into clients.
In fact, over 80% of all DIY websites will struggle with this to the point of closing down a business. The good news is – most of these expensive problems are really easy to fix.
So let’s take a look at 3 easy ways that you can make more sales from your website.
The first thing we are going to do right on your homepage is to make sure that you are telling your clients exactly what you help them with. Ideally, this intro addresses 3 critical pieces of information in under 7 seconds.
- What you do.
- Who you do it for
- And why they should give a damn
A simple formula to follow here is _________ for _____ who want ___________
This immediately reduces your bounce rate.
Bounce Rate: an important metric used by Google to measure if they should move your website up search rankings. The number of users that click back the minute they see your website.
Having this information loud and clear on your homepage allows your customers to make an informed decision on checking out your website further. This is step one of our master plan to get more clients from your website.
Ok so on to step two.
Now that we’ve narrowed down our audience with our hook let’s draw them in and show them that you’re a real person. It’s important to realise that the majority of your clients are wary of being stung and showing that you’re a real person and that you understand their situation allows you to build a relationship and trust.
75% of consumers admit to making judgments on a company’s credibility based on the company’s website design
Trust is a major factor in a client booking with you or with your competition so the more ways that we can boost trust on your website the better.
A few ways that we can do that is with
- Case Studies
- And clear, professional photos of yourself
Ok so now we’ve got an interested client who is on their way to trusting us which leads us on to step 3.
Did you know that it will take an average of 7 interactions with your business before someone will actually make a purchase?
So if this client isn’t going to book us right now what are we even doing here?
We’re going to give them an invitation so good that they can’t refuse and they will invite us into their inbox and their world – allowing us to be in control of those 7 interactions.
This is where your simple sales funnel comes in.
- An offer your dream client can’t refuse and
- A way to collect and send emails – these will be our 7 interactions
Now there are dozens of ways that you can do this and even more tools to help you create this simple sales funnel.
Now, most of my clients look at me in horror at the thought of setting up a sales funnel thinking automation is icky or not for small businesses but this is hands down the number one piece of the puzzle when it comes to cloning yourself and selling out your service business without being attached to your phone and hustling 24/7.
So there you have it – 3 simple steps that you can implement today to convert more clicks into clients.
If you’d like to take this another step further be sure to check out my free masterclass on how to launch a site that sells at https://morrisbear.com/masterclass