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You’re in! Watch the Training Before it Expires!

You’re doing all the things—but without a site that sells, it’s just busywork, not bookings.

Build a profitable business in 20 hours a week—with a site that sells and systems that scale.

A proven, step-by-step system to turn your website into a full-time salesperson—perfect for multi-passionate women ready to book aligned clients, without burning out.

Site that Sells Academy - Website Template for Coaches

watch the free training before it expires

Ditch the DIY Website Drama and launch a Site That Sells…

Got Questions? DM me here on Instagram. Talk soon!

The clicks to Clients Method

You’ve got the talent. The service. The drive.
But somehow… it’s still not working.

You’re showing up, posting, tweaking your site (again), trying a new strategy every week—and wondering why the bookings aren’t flowing.

You’ve Googled your way through funnels, freebies, hashtags, and hacks.
You’ve bought courses, followed the experts, even DIY-ed your whole website—because you’re smart and scrappy like that.
But nothing’s clicking.

Instead, you’re stuck in a cycle of:

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Hustling without results

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Feeling invisible online

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Second-guessing every word, offer, and price

Wondering if this is really going to work—or if you should just go back to a “real job”

And the worst part? You know you’re meant for more.

You’re not trying to be famous. You just want a business that works—without draining your time, your energy, or your sanity.

But right now? It’s all on you. And you’re tired.

You’ve been told to “just keep showing up.”
Post more. Hustle harder. Give away more value.
And maybe, eventually… the clients will come.

But here’s the truth:

👉 Visibility doesn’t equal sales—strategy does.

If more effort was the answer, you’d already be fully booked.

You’re not lazy. You’re not too early. You’re not doing it wrong.

You’ve just been duct-taping together advice meant for influencers, not women building sustainable, service-based businesses.

Picture this…

You open your laptop and see three new inquiries from dream clients—without having posted a thing all week.

Your sales page? Doing the talking.
Your systems? Working behind the scenes.

You finally feel in control of your business—and your calendar.
No more duct-taped tech.
No more guessing what to say.
No more scrambling between calls, Canva, and Google Docs.

Instead, you’ve got:

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A professional website you’re proud to send people to

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A clear message that connects with the right people

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A sales system that brings in clients while you’re at soccer practice, in your pyjamas, or sipping your first coffee in peace

You’re not doing it all anymore.
You’re doing what matters—and letting your website do the rest.

introducing

Site That Sells Academy

A step-by-step program for women who are ready to stop hustling and start booking aligned clients—without burning out.

Site that Sells Academy - Website Template for Coaches

Whether you’re launching your first offer,
or finally rebuilding a website that’s been collecting digital dust

This self-paced system shows you exactly how to create a site that sells and the simple automations to back it up.
You’ll walk away with a professional online presence, a message that connects, and the systems to bring in clients on autopilot—without working 24/7 or figuring it all out alone.

the details…

Here’s what’s inside Site That Sells Academy

Wordpress Website Templates for Coaches

the template

The Five Figure Website Framework
(Already Installed for You)

Start strong—with the exact website framework I use for my private clients (valued at $2,500+).

This is not another blank template or tech puzzle.

You’ll get a fully installed, conversion-ready WordPress site that’s structured to sell—so you can focus on your content, not your code.

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A high-converting homepage, sales page, and supporting pages

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Pre-built client journey and sales flow

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Professional design that builds trust and turns clicks into clients

This is the same setup my 1:1 clients use to build six-figure businesses—without the custom price tag.

Wordpress Website Templates for Coaches

phase one

Marketing Made Easy

Get clear, confident, and completely aligned with your message so your dream clients know exactly who you are and why they need you.

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Nail Your Niche – Speak to the right people (and finally stop trying to be everything to everyone)

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Messaging Magic – Uncover your unique voice and value so your words actually convert

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Signature Style – Build a brand that feels aligned, professional, and powerfully you

Wordpress Website Templates for Coaches

phase two

Client-Converting Website

 Learn exactly what to say, where to say it, and how to position your site to do the selling—while you rest, parent, or actually live your life.

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Magnetic Sales Page – Craft a page that gets “I’m in” DMs and applications on autopilot

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Ultimate Authority – Position yourself as the go-to expert—even if you’re just starting out

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Million Dollar Homepage – Guide every visitor to the next right step with strategic clarity

Wordpress Website Templates for Coaches

phase three

Simple Sales Machine

Set up a sustainable system that brings in leads and sales—without a single cold DM.

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Captivate & Convert – Turn browsers into buyers with strategic follow-ups

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The Instant Yes Page – Create a landing page that sparks action—not confusion

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Sell-With-Ease Sequence – Automate your client journey with plug-and-play email templates

step by step training

Templates, Swipe Files + Tech Walkthroughs

Everything you need to move from “Where do I even start?” to “Omg, I’m live.”

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Plug-and-play templates

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Fill-in-the-blank copy prompts

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Tech training for every tool (no jargon, no overwhelm)

By the end of Site That Sells Academy, you’ll:

Build a site that sells (without code or confusion)

Create messaging that actually connects to your dream clients - no more walking red flags!

Set up simple systems that run in the background to free up your time and energy

Consistently book aligned clients—without burning out

I believe in supporting you every step of the way

 Get These Bonuses to Build, Launch + Scale with Confidence

Site That Sells Academy is more than a website framework—it’s your full launch-and-grow system. These bonuses are designed to remove roadblocks, support your growth, and help you confidently hit “publish” on a site that actually sells.

Image of The Profitable Website Script Kit - Step-by-step guide to write website content for service businesses with conversion-optimized templates.

Bonus #1: Write Your Website Workbook

Valued at $97

Your content cheat code. This is the ULTIMATE guide to writing every page of your Site That Sells—with fill-in-the-blank prompts and structure for your homepage, services, and sales pages.

→ Feels more like chatting with a friend over wine than staring at a blank doc.

Convertkit like a Boss: How to Set Up a Sales Funnel in Convertkit

Bonus #2: ConvertKit Like a BO$$

Valued at $97

Tech overwhelm? Handled. Learn how to use ConvertKit to automate, scale, and grow your business—step by step.

→ Includes training on forms, automations, and connecting it all to your website.

Convertkit like a Boss: How to Set Up a Sales Funnel in Convertkit

Bonus #3: WordPress 101

Valued at $97

New to websites? This beginner-friendly course teaches you everything you need to manage your WordPress site confidently.

→ So you don’t just launch—you own your platform.

Convertkit like a Boss: How to Set Up a Sales Funnel in Convertkit

Bonus #4: DIY with Divi

Valued at $97

Learn how to customise your entire website (no coding required) using the Divi builder—even if you’ve never touched a website before.

→ Your site, your vibe—made simple.

Pay-in-Full Bonus: Personalized Website Audit

Valued at $297

Pay in full and you’ll receive a custom video review of your site + sales funnel after you’ve customized it—so you can make it even more irresistible to the right clients.

→ Expert eyes on your work = even better conversions

choose morris bear for your hosting and recieve

Ongoing Tech Support + Premium Plugin Management

As long as you’re on our hosting plan, you’ll receive:
Regular updates

Premium plugin management (Divi, WooCommerce, CartFlows, TutorLMS and Fluent CRM etc.) – this replaces the need for a separate email management service, checkout service and online course management.

Peace of mind knowing your site stays fast, functional, and frustration-free

→ This is the kind of support most DIY-ers never get—and why so many sites stall out.

These bonuses are valued at over $1,100—and they’re included free when you join Site That Sells Academy.

Life Before Site That Sells…

Staring at a half-finished homepage thinking, “Maybe I’m just not cut out for this”

Googling “how to get clients” at 11pm while your toddler sleeps nearby

Refreshing your inbox, hoping someone has booked a call

Posting every day, trying to stay visible—but feeling invisible

Charging too little because “it’s not perfect yet”

Wondering if you’ll ever feel confident hitting publish”

Life After Site That Sells…

Publishing a site that sounds like you, sells for you, and finally feels right

Waking up to dream client inquiries from a system that runs while you rest

Seeing consistent bookings come in from people already excited to work with you

Letting your website do the heavy lifting while you focus on what you love

Easily charging what you’re worth—because your brand and message match your magic

Launching with clarity, support, and systems built to scale your business your way

Em Winch Website designer for Coaches, Course Creators and Service Based Business Owners

Hi, I’m Em 👋

I started my first business from my mum’s couch, eyeing a car I loved and wondering if I’d ever be able to afford it.

At 18, I built my first website—and realized the internet could change everything.

What began as a way to create freedom for myself quickly became something bigger:
Helping other women—especially mothers—build businesses that gave them real financial independence, without trading away their time or energy.

Inspired by my own mum, who pursued her passions while raising a family, I’ve spent the last 15 years helping women stop second-guessing, simplify their online presence, and confidently sell what they’re really great at.

It hasn’t always been easy.
I had to learn to trust myself.
To stop playing small.
To allow myself to want more—and believe I could have it.

But over the years, I’ve watched clients:

✔ Take their first proper vacation in 5+ years
✔ Retire their husbands
✔ Support their families entirely through their business
✔ Automate their sales (no cold DMs, no sales calls)

And I’ve built a life I’m proud of, too—traveling through Europe and the Mediterranean, buying my first home, and upgrading to dream cars that 18-year-old me could barely imagine.

Now, I’m on a mission to get more money into the hands of women creating change.
Because when women have financial freedom?
They share it.
They shape communities.
They build legacies.

Site That Sells Academy is the system I wish I had when I was hustling alone.
It’s everything I’ve learned—wrapped into a step-by-step path that gives you back your time, confidence, and clarity.

You’ve got the offer.
You’ve got the heart.
Now it’s time for the strategy.

What Makes Site That Sells Academy Different?

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Built by a DFY web designer who knows what works

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Your website is installed for you (no tech stress)

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You get the same conversion-ready structure my private clients use

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You get a full messaging system, not just tech templates

The Coaching Website Content Planner: Write your website easily

Here’s Everything You Get Inside Site That Sells Academy

The Five Figure Website Framework (installed for you) – $2,500

The Clicks to Clients Method (full training + systems) – $1,200

Write Your Website Workbook – $97

ConvertKit Like a BO$$ Training – $97

WordPress 101 – $97

DIY with Divi Course – $97

Templates + Swipe Files Library – $297

Private Facebook Support Community – $297

Ongoing Plugin Management + Tech Support (with hosting plan) – $300+/year

Pay-in-Full Website Audit Bonus – $297

Total Value = Over $5,200

instant access

Get instant access to the course, modules and training with your Five Figure Template installed within 24 – 48 business hours 

$497

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Full access to the Site That Sells Academy Course and Training

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The Five Figure Framework installed and ready to customise to match your Bankable Brand Vibe.

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Facebook support group and video knowledge base to help with any questions.

or 3 x Monthly Payments of

$179

vip launch

Instant access to The Academy and a 1:1 Design Day to have your website customised and launched in one day

$1,997

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Everything included in the Academy

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8 Hour Website Design Day to customise your Five Figure Template

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1 week of direct access via Voxer for any questions and support along with 30 days email support.

or 3 x Monthly Payments of

$697

Frequently Asked Questions

Do I have to use your hosting?

Nope. You’re welcome to use your own hosting provider if you prefer. But if you’d like to keep things simple, we’ll set everything up on our hosting—with 3 months included, and then just $20/month ongoing. No tech stress, no plugin panic.

I’ve heard WordPress is a nightmare to update… is that true?

That’s a well-spun myth designed to make other platforms sound easier. The truth? Any site can get hacked—yes, even Squarespace—and regular updates (which take under 15 minutes) keep your WordPress site secure and smooth.
→ You’ll get a tutorial that shows you exactly how, step by step.

How fast can I launch?

You can start right away. Your website will be installed within 24–48 hours of receiving your domain + hosting info, and you’ll have instant access to your bonuses and training. With focus, you could launch as early as next week.

Do I need any extra tools for this to work?

You’ll need your domain name (usually $10–$50/year) and a hosting plan (included for 3 months if you go with us, then $20/month).
Optional: a booking calendar (free options available). That’s it.

Will this work if I’m not on WordPress?

No—Site That Sells Academy is designed specifically for WordPress and uses premium tools like Divi and Kit or Flodesk. But don’t worry: if you’re new to WordPress, we make it super easy and include our WordPress beginner program WordPress 101.

 

What kind of support can I get if I get stuck?

You’ll get access to a private Facebook community for questions, support, and feedback. I also have a searchable video podcast full of questions and support for the program. Plus, there are training videos to walk you through every step.

Can I use this for multiple websites?

No—each license is valid for one website only. Want to build a second site? Reach out and we’ll sort you out.

How long can I keep this for?

How’s unlimited access? You will have unlimited access to your training material for as long as you need and your website is yours to keep – just remember to stay up to date with your hosting and domain name to keep your website active.

Do you offer refunds?

Unfortunately due to the digital nature of this program, there are no refunds, I will, however, do my very best to help you with any issues that you may have getting set up in the FB group.

Let’s do this!

You don’t need another course.
You need a website that works.

Whether you want to DIY with support or launch fast with 1:1 guidance—Site That Sells Academy gives you the system, the structure, and the strategy to finally turn your business into something scalable, simple, and sustainable.

Secure Checkout. 7-Day Money-Back-Guarantee. All Prices in USD.
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