How to Build Sales Pages that Convert like Crazy [VIDEO TUTORIAL]

So you want to launch an online course or sell your services online. You’ve come to the right place! No doubt you’ve been reading all about how to launch your offer – and it’s overwhelming. I’m here to tell you it doesn’t need to be so hard. But the one thing that you do need is a sales page that converts strangers into buyers.

The good news is there is a simple formula to writing and building sales pages that convert, and that’s what we’re talking about today. In this video you’ll learn a step by step plan to building a high converting sales page.

I’m walking you through the process that I use to create sales pages that convert like crazy, SELL OUT programs, that speak to your audience and can be used to attract consistent clients into your programs.

The Essential 10 Steps to Build Sales Pages that Convert!

Your Hook

The first and most essential part of your sales page is your Hook. This is your smack them in the face statement that shows that you understand your customers problems and that you know how to solve them. 

Empathise with your client

Dig deep into the problems that they’re having and what’s keeping them up at night. This is your chance to build report with your clients. This is where knowing your clients intimately will help to build a sales page that converts.

Show them the light at the end of the tunnel

Show your clients how your program will change their life. This is where you should be talking about the results of working with you. Be sure to show the outcome of your results too. Rather than selling weight loss you want to sell the thrill of being able to fit into your high school skinny jeans.

Introduce your program

One sentence. The what, how and how long. That’s it. This is short and to the point. It’s important here to show off your program, service or course with a sneak preview. It’s essential to make sure that your program is easy to understand, and clear to your users. Without this clarity your sales pages won’t convert.

What's included?

Go through the inclusions of your program. Are you covering multiple topics? List them out here. Show the results of each module and whats in it for your clients too. This gives your clients clear expectations and will show exactly what will happen as your client moves through the program. Also take this time to show off any bonuses. Check out the video above for tips to encourage fast action.

Your call to action

List out the price. The number available and include a BIG BOLD BUTTON to take your client to the next step. This is also a good time to list out what will happen after they click the button and how their order will progress.


Social proof is still one of the biggest motivators online. And testimonials are just that. They show that the results are possible and not just figments that you’ve made up to sell a program. They build your know, like and trust factor.

Your Bio

Introduce yourself here. People want to see your face to get to know you, so here’s your chance. This about section isn’t about YOU, it’s about connecting with your client. Show them how you can help them transform and how you’ve done this yourself.

Frequently asked questions

Think of all of the questions that are stopping your readers from buying your program. Answering them here will help to ease your reader’s mind and give them the confidence to buy your program.

Repeat your call to action

Don’t make your customers think or second guess their decision. Give them a secondary option to click that buy now buton and work with you. 


Offer a guarantee

If you’re selling a program or course it’s a good idea to offer a guarantee that makes your clients feel comfortable about trusting and working with you. 

So there you have it, a simple formula for writing and building your signature sales page. 

Leave me a comment below telling me what you’re launching and if you want to cut your sales page building time in half.

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Sales Page Design Secrets to help sell your coaching course
Sales Page Design Secrets to help sell your coaching course
Sales Page Design Secrets to help sell your coaching course
Emma Winch is a Conversion Focused Website Designer with a passion for usability, customer focus and brand strategy

Hi, I'm Em!

A website designer and WordPress expert with a passion for helping small businesses launch and grow successfully online and become financially independent.

I help mother hustlers launch client generating websites and become the ultimate authority in their industry so that they can raise their rates, sell out their services book clients consistently.

I also offer a range of conversion designed Wordpress templates and tools to grow your online business.

Emma Winch Conversion Website Expert Morris Bear Designs

hey there!

I’m Em, I build websites that convert clicks into clients. 

If you’re looking to use your website to become the ultimate authority, raise your rates and sell out your service-based business you’re in the right place!

With simple steps, actionable strategies and done for you services Morris Bear Designs is your Business BFF!

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