How to Create the Perfect Lead Magnet that Sells Out Your Services
I’ve been diving into Facebook LIVE of late and this is one of my favorite topics – Lead Magnets.
They’re the best way to grow your Community and can be the perfect catalyst for selling out your services.
So without further ado, let’s dive into creating the Perfect Lead Magnet.
How to create the perfect lead magnet that not only grows your list but gets your services SOLD OUT!This is an interactive exercise that you can do in just 5 minutes so grab a pen and paper and let's get moving.Posted by Morris Bear Digital Design & Strategy on Monday, 21 January 2019
I want to talk to you today about lead magnets, and specifically, how to create a killer lead magnet that not only grows your list but also sells out your services.
So, that’s the goal, right?
You’re hustling hard, you’re working with clients one on one, you are growing your private practice, and really getting results for your clients, and they love you.
But how do you actually make that bigger? Do you really need to work harder?
The best way to do this, and the quickest way to do this, is to set up an epic lead magnet that will actually guide your visitors into how you work, what you do, and the magic that is YOU.
So, a couple of little tricks that I do with my own private clients is, we actually jump in, and we’ll take a step back.
We’ll actually look at the process that they go through with every client, and nine out of ten will actually have the same process for each and every client, so the same process that gets you to a result with your client, and you’re going to do that over, and over, and over again.
It’s your signature method. It’s the way you work. It’s the magic that you create.
So, what I want you to do, and this is a follow along exercise, I want you to get out a piece of paper.
I want you to write down your list of things that you walk people through, that you set up for them, and how that rolls, and I want you then to take the first step.
So, the very, very first step that you actually walk through.
I want you to look at that, and I want you to say, “Okay, can I make that digestible? Can I make that one quick, teeny, tiny, little win that I can help my customers get, right now, that’s going to, one, show them how I work, show them I know what I’m talking about, and make them want more?”
So, the whole idea here is, to give them enough to get them interested, give them a quick win and a quick result so that they do trust you so that they know that you’re their style.
So that they know that you’ve got the flow and the connection with them, but then you want to take that, and you actually want to take it deeper as well.
Then you’ll want to follow up this lead magnet by saying, “Hey, we’ve got this thing, but this is just one tiny piece of the puzzle, and if you commit to working with me, we can dive into this deeper, and you’ll get even bigger results. You’ll get bigger wins from this one place.”
So, go ahead, scribble it down. Write out a list. It’s going to help you in the future. I promise you.
So, write out your process. Write out how you work with clients, the step by steps, the how it works, and how it rolls, and then take that first piece of content, and make it an actual lead magnet.
Make that the thing that draws people into you.
And speaking of, I’ve just set up a new lead magnet on my own page, which is three reasons your website isn’t making any sales because this is the first thing we look at.
We actually look at what’s working, and what’s not working, on your current website as the first thing we do into diving into any work together.
So, if you want to grab a hold of that and check and see if your website is making sales or not, jump on over to morrisbear.com/three, and you can download that straight away.
If you have any questions at all, shoot me an email, or leave me a message, and I will be promptly back to you as soon as I can. Have an awesome Tuesday, and I will catch up with you all very, very soon.
About the Author
Hi, I'm Emma and it’s my mission in life to help others launch, grow and nurture their dreams. I’m the straight talking nerd that can take the vision for your business and complete the puzzle to getting your business online. When I'm not shooting photos or dancing you can find me playing with the latest gadgets and tools to make your business so much easier. I work with women all over the globe to create businesses that light them up and inspire others. You can connect with me on Facebook, Instagram and Pinterest.