With so much competition online getting new customers in the door can be tricky to say the least but with the help of your website you can update and improve your homepage to become a client generating machine.
A lot of online businesses miss these crucial steps in turning a stranger on the internet into a paying client.
You see no one actually wants to buy your product or service. Sorry, they don’t.
They don’t care about your sales page, or your instagram aesthetic.
They want to solve their problems.
If you can help with that you’re in with a shot but you still need to convince them you can do it better than your competitiors.
On your website homepage you get one shot to do this.
And roughly 6 seconds to hold their attention.
So while I’ve got your attention let’s take a look at 5 Must-Have Features on your homepage to ensure you get a second look – and make a sale.
- Your Bankable Brand Statement – the why I should give a damn sentence that hits your potential clients straight in the feels.
This is where knowing your clients intimately – including their frustrations, struggles and dream outcomes is crucial. You see if you can show that you know what they actually want out of the work that you do, you can make an instant connection and you’ve just boosted your 6-second attention window. That’s our aim here show them that there is more to your service than how you deliver it.
- Social Proof – the stuff that makes you look legit online and gives your visitors a sense of relief.
Back to that part where someone doesn’t actually want to buy your thing – they also don’t trust you. They’ve been sold all of the quick fixes and scams on the internet and they’re tired. They are wary of marketing. And they do not want to be sold to. Having other people recommend you is the fastest way to overcome this. Word of mouth has built businesses for years and it’s still 100% valid today.
- Searchable Content – the stuff that actually gets you found on the internet.
In a world of expensive Facebook ads and never ending subscription payments, Search Engine Optimisation (SEO for short) is the nerdy younger brother that you never noticed until he grew up and got hot. While the bad boy (paid advertising) may have been attractive in the beginning you’re getting tired of his fickle ways and you’re sick of paying for dinner. SEO on the other hand is the art of giving people what they are looking for and getting known for it. I love creating video and blog content for this aspect but having searchable content on your homepage is a MUST. Typically you will want anywhere between 300 – 800 words on your homepage that tell Google (and that other one) what your business is and who it should send your way.
- Next steps – actually telling the people what to do next… yup tell your visitors where to go!
You know your stuff really well, we don’t know your stuff as well. Your visitors need you to guide them by the hand and show them the next step to working with you. This can change from website to website so getting clear on your client journey is super important. If you know what it takes to communicate your value with clients you can insert yourself into their lives and help them with their problems <- note I didn’t say slide into their inbox and hit them with 100 sales in 1 minute. This is ethical marketing – if you show people that you can help them with their problem they will hire you. If they aren’t confident in your ability or your reputation they will hold off (go back to social proof for helping this!)
- Audience Amplification – automate the seven interactions your business needs to make an impact (and sales)
Think 100 visitors will make you 100 sales? I’m sorry to break it to you but most of your visitors won’t buy from you on their first visit. Now that I’ve crushed your spirit let’s talk about how you can automate your follow up (without giving all your money to Facebook for retargeting ads) and that starts with a bribe. In exchange for their email address you give your visitor the first step of their journey to fixing their problem for free. This can be anything that will actually help them – an e-book, a video, a guide, workbook or exercise that they can complete quickly and have it make a difference to their life. Go back and think about that client journey if you need help figuring out what to offer. This freebie allows you to communicate with your visitors after they’ve left your website and invite them back for more. Boost this by setting up an automatic sequence after they’ve received their freebie and guide them through that journey as you do so.
Including one or more of these elements on your homepage will significantly improve your conversion rates on your website and will get you more clients but they are just the start. Want to know the 50+ conversion factors that you can use throughout your website to create clients on demand? Download The Ultimate Homepage Guide today.